Facebook Ads Newsletter

Facebook Ads

My 9 Year Facebook Ads Journey To Build upRive

I started using Facebook ads in 2011, and like many people out there, trial and error was my teacher. I dove headfirst into the world of Facebook ads without any training, youtube videos, or even a pdf.

I just wanted to get people to my Facebook page, and the result was 1,500+ page likes with thousands of comments, shares, and likes for only $35.

Little did I know this would spark a 9+ year journey into Facebook ads.

This is the story of how I developed upRive, a Facebook ad software.

Get the Messenger Customer Care Playbook

Customer care is at the heart of every business: it helps cultivate a loyal following, generates new business and enhances the reputation of your brand. And the glue that keeps all these parts together? Communication.

Brands can leverage this playbook to: - Demystify messaging and learn how it can minimize customer care challenges - Take a 3 phased approach—crawl, walk, run—from inception to ramping up on Messenger - Get inspired by success stories from IKEA, Techstyle, Samsung and more

How to Connect with a Facebook Marketing Expert

Get free advertising guidance from a Facebook Marketing Expert.

This is the final week of holiday planning and you should be monitoring your holiday results. It’s important to track and measure your holiday campaign performance to identify opportunities to increase results. On a free call, the Facebook Marketing Expert team can walk you through their 4-step holiday planner and show you measurement best practices such as how to:

Increase your campaign results by understanding how to analyze your performance via the ads reporting tool
Engage more with your audience by using insights tools that tell you more about your customers to enhance the personalization of your ads
Optimize your ad creative based on results and information received from A/B testing
Get connected with one of their experts here for free and check out more holiday insights. Happy advertising!

Stand Out With Mobile-First Video

Help shoppers discover your business with short, vertical videos designed for mobile.

People consume content mostly on mobile and watch videos 5x longer than static images. Short, vertical video ads are a great way for you to capture attention and drive more engagement on Facebook and Instagram.

Drive more engagement Mobile video ads capture more attention than static images, and can help boost brand recall and drive more engagement.

Create videos in minutes Make lightweight videos using free tools like Facebook’s Video Creation Kit and Mobile Studio.

Design for mobile first Communicate effectively with short (15 seconds or less), vertical videos designed especially for Facebook and Instagram.

Measure Customer Activity With New Shopify Options

Optimize your ad strategy by choosing the right data sharing option for your business.

Benefits of adopting Conversions API:

1) Reliable event measurement: Share important purchase activity directly from your Shopify storefront to Facebook, and help strengthen the reliability of data available for measurement, ad optimization, and audience development.

2) Advanced sharing in one click: New ‘Data Sharing’ settings in Shopify give you more options for how to share your customer data with Facebook, and Shopify helps you get started in one click.

Have a Merry eComm Season with Holiday Facebook Ad Tips

It’s been a tough year for businesses and brands all over the globe. Covid-19 has created unprecedented situations, including lockdowns, and sellers who want to finish the year strong need to be prepared with these holiday Facebook Ad tips.